More analysis of the merger...
Norddeutsche Landesbank Girozentrale of Germany said the combination of PSA and FCA was a merger of losers.
“FCA and PSA are behind in the current automotive world and limp behind in future technologies like electromobility and autonomous driving. A merger is almost the last chance of survival for both of them,” Nord LB analyst Frank Schwope said.
A merger will be difficult to finalize because of disparate factions like France, Italy and the Agnelli and Peugeot families, Schwope said.
Investment bank Morgan Stanley said the deal was all about CO2.
“A potential merger between PSA and FCA is driven by the need for scale and cost sharing as auto companies ‘flip’ the business model from [internal combustion engines] ICE to [electric vehicles] EV. We do not view the FCA/PSA discussions as an isolated idiosyncratic event, but a sign of the stark reality facing the industry,” Morgan Stanley analyst Adam Jonas said.
Almost everybody agrees though that if anyone can bring success to the combination it is PSA CEO Carlos Tavares, who would lead the combined companies.
“Our discussions with auto industry experts suggest Mr. Tavares is highly respected and experienced in cost cutting, execution on platform/product engineering and merger integration,” Jonas said.