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Tim made a statement? Linkage?
Dodge CEO Tim Kuniskis said Patterson was the perfect winner, because he is a Dodge owner who once left the brand out of frustration for Porsche, but came back and bought a new one because he missed Dodge muscle and the community around out.
Kuniskis said that gives him a kind of credibility hyping the brand that a die-in-the-wool "Mopar or No Car" Dodge fanatic might not.
That's important, because Patterson's main role will be helping the brand communicate with its fan base during the lead up to its first electric vehicle launch in 2024."
https://www.foxnews.com/auto/dodge-reveals-chief-donut-maker-150k-salary
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