Having chatted with Erica, she said they made the decision to order a ton of cars at the BASE model in order to get as many people into a Hellcat as cheap as possible (i.e. people who couldn't afford it before, now have a chance!). I'm sure there was a bit of other business decisions behind it, but I'll be an optimist for once and believe the reasoning she stated to be mostly the truth and an admirable one.
Of course, as I stated before here, I think this may come back to bite them. That is A LOT of cars they ordered. First problem I think is the quantity, time to produce, and time of year. I think by the time they get all of the cars to market on the lot you'll be well into November. The Power Dollars is ending Jan 2 so that leaves them a month and a half to sell a couple hundred Hellcats at the low pricing...with winter on the forefront. What happens if they still have a hundred or so left and there is no more $7070/7170/7970 rebate to make the price so attractive and worth it? Come Jan 3 all of these cars go back into the $60k-70k range. I can tell you that would turn me off as a buyer, I'd just buy a 2020. Also, if they still have many of them, obviously the initial intent to get previous buyers into a car who couldn't afford it didn't pan out.
Second, they ordered too many BASE cars.....and waaaaay too many BLACK cars!!! People like Black cars, but the color black is an overwhelming majority compared to other colors they ordered. Put it this way, Erica ran cars for me, out of 225 Chally/Charger HCs, 2 were F8 green. I think there are a lot of people who will/would appreciate the base care and low dollar amount just to get into a Hellcat, but I think most buyers in the market have a couple thousand extra in order to get some nicer seats, the driver and plus pkg that come with it, and/or maybe the HK audio or Nav or a stripe or a wheel combo. In short, I won't be suprised if they have a lot of Hellcats still around in January (note: they got hosed on 2018 Jeep Trackhawks, where they did a similar thing although it was a much lesser number than 225).