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General Motors said that its transaction prices rose by an average of $3500 per vehicle in the first quarter of 2021. Ford claimed that its high average transaction price of $43,600 in April 2021 was driven by a greater mix of more expensive SUV and truck models, which now comprise 94 percent of its sales since the company dropped most of its passenger-car models. It used the example of the Bronco Sport compact SUV to show how this switch has benefitted the company, as the Bronco Sport's average transaction price (ATP) of $31,800 in April was considerably higher than the out-of-production Fusion mid-size sedan's $22,600 ATP.
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