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Ford Is Going to 100% Online, Fixed-Price Sales For EVs, Says CEO Jim Farley
The Ford CEO explains that direct delivery, zero negotiation, and fully online transactions will be necessary for the brand's EV business.
The Ford brand will transition to exclusively online, fixed-price, delivered-to-your-door sales for EVs, CEO Jim Farley said, in a statement reported by USA Today.
"We've got to go to non-negotiated price. We've got to go 100 percent online. There's no inventory [at dealerships]; it goes directly to the customer. And 100 percent remote pick up and delivery," he said during Bernstein's Annual Strategic Decisions Conference, the paper reported.
It's unclear if Ford also plans to implement this sales strategy shift for its non-EV products.
Farley went on to say that he sees the physical locations of dealers as a huge opportunity to push an edge over competitors, but that the current stores will have to radically evolve. Dealers can do it, he said, "but the standards are going to be brutal."
The Ford CEO explains that direct delivery, zero negotiation, and fully online transactions will be necessary for the brand's EV business.
The Ford brand will transition to exclusively online, fixed-price, delivered-to-your-door sales for EVs, CEO Jim Farley said, in a statement reported by USA Today.
"We've got to go to non-negotiated price. We've got to go 100 percent online. There's no inventory [at dealerships]; it goes directly to the customer. And 100 percent remote pick up and delivery," he said during Bernstein's Annual Strategic Decisions Conference, the paper reported.
It's unclear if Ford also plans to implement this sales strategy shift for its non-EV products.
Farley went on to say that he sees the physical locations of dealers as a huge opportunity to push an edge over competitors, but that the current stores will have to radically evolve. Dealers can do it, he said, "but the standards are going to be brutal."
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