More from the new merged CEO Tavares on Dodge....
Preserving The Essence Of Dodge
Dodge is a very different case, Tavares said, as it's successful in its segments. Namely performance muscle cars. The automaker must take pains to protect the acceleration, torque, and dynamics that make
Dodge customers buy Chargers, Challengers, and
even Durangos—the thrill of driving them.
But the Hellcat supercharged V-8 and its more than 700 horses won't meet emissions standards forever and Dodge is expected to turn to electric power to keep the thrill ride going. "We have the technology to deliver the torque, dynamics, and acceleration feeling, while also dramatically reducing the emissions," Tavares said.
One tricky part? Continuing to offer a signature sound to replace the rumble of a powerful V-8. "It's something we have to work on. There are solutions for that." Tavares noted that younger generations have a different perception of what makes for a powerful sound. He pledges to bring Dodge into the next century while keeping its current attributes, protecting the brand with new technology that imbues performance while reinforcing its appeal and lowering CO2 emissions.
As Stellantis
electrifies vehicles, the way components and batteries are packaged—lowering a vehicle's center of gravity, for example—ensures the future of performance vehicles for all of the company's brands, Tavares said.